Social Media Marketing
Every business needs a social media profile these days. But far too few small businesses fully leverage the potential benefits of social media marketing.
Facebook and Instream combined have several billion users between them. Even if your business focuses on local consumers exclusively, those platforms offer opportunities to engage with your target customers more easily than ever before.
Not sure where to start? Hivelead can help you develop an effective, budget-friendly social media marketing campaign that converts consistently and brings your business new customers all the time.
The Importance of Social Media Marketing
Social media marketing may be the most important form of digital marketing today, especially for small businesses. Social media is all about connection, and smart businesses or marketing managers can leverage this to connect with their target consumers and build relationships with them before they step into their business’s front doors.
Through social media marketing, you have the opportunity to connect with your target consumers and convert them into customers before they know it. Furthermore, social media marketing is great for boosting local brand awareness, particularly if you have competitors in your niche that you need to outperform.
Social media marketing is oftentimes more effective than traditional ads because it doesn’t feel as artificial or “in your face” as PPC ads. In certain industries, this can be extremely beneficial, especially if your target consumers are “ad-savvy” and tune out most online advertisements automatically.
The Hivelead Marketing Difference
So, how exactly does social media marketing work? At Hivelead, we’ll create an in-depth and manageable social media marketing campaign by:
- Revitalizing your business's social media profile pages. These days, many would-be customers visit your business's social media pages before deciding whether they'll stop in for a visit. The better these pages look, the more likely they'll convert into paying customers
- Coaching your team and creating engaging social media content. Unlike PPC paid ads or other forms of online marketing, the most successful social media ads don’t really look like ads at all. Instead, your social media marketing posts will look like organic content that just happens to get people interested in your business. Naturally, this is an art that takes some time to learn, so you can lean on Hivelead to get a jumpstart on your marketing success
- Optimizing local SEO (search engine optimization) factors to ensure that your website ranks highly on Google when people search for your business’s main keywords. We’ll also look into your business’s website and ensure that people who are redirected to your digital platform are greeted by an attractive landing page and have all the information they need to give you a call or stop by your store
Ultimately, Hivelead can help you start and run a fantastic social media marketing campaign that works in conjunction with your PPC and other marketing efforts. With the right artistic touch and a little optimization, social media can mean the difference between marketing success and failure.
Want to learn more? Just contact us today and we’ll start with a free consultation and all the details you need.