Local PPC
Local PPC or pay-per-click advertising is paid online marketing designed to specifically target customers within your business's local region. It's a key part of any small business's marketing campaign and is absolutely necessary if you want to ensure your business has a steady flow of new customers, both for its retail location and/or its online store.
Local PPC advertising is also important for improving brand awareness, bringing customers back, and increasing customer engagement. If your brand needs help improving its local PPC marketing, Hivelead can help.
Why Use Local PPC Marketing?
Local PPC marketing can offer your business several benefits, particularly if your marketing budget is limited. Local PPC ads can be run on both social media platforms like Facebook and Instagram or on search engines like Google. Because it focuses on geo-targeting and using local keywords, it’s very cost-effective when leveraged correctly.
Some of the benefits local PPC advertising provides include:
- Relevant audience exposure. Through smart local PPC ads, your paid ads will only show up in front of people most likely to use your business (i.e. locals looking for what your business provides). You won’t waste advertising time or money by showing your ads to people halfway across the country
- Boosted brand awareness, which can be helpful if your business is competing with several others in your local area
- Improved conversions. Visitors to your website will convert into paying customers more frequently if you have effective local PPC ads in your corner
- Great tracking and data collection. Through local PPC ads, you can see clicks, impressions, and conversions to improve your long-term marketing efforts and tactics
- Flexible marketing. Local PPC ads are extremely flexible, both in terms of their budget requirements and targeting options. No matter how niche or specific your business is, you can tailor your PPC ads to specifically reach out to your target consumers
How We Boost Your Local PPC Marketing
Hivelead can improve your local PPC marketing efforts through a variety of strategies.
For example, we can help you improve your website's on-page content and copy to include more local keywords. We'll also work with your website to ensure it has enough local services pages, especially if you provide your services in more than one city or geographic area.
Furthermore, we can ensure that your social media and other marketing uses local-tagged keywords frequently and that your content is engaging and more likely to convert your target consumers.
Perhaps most important of all, Hivelead can work with your marketing team or take the lead in developing converting, cost-effective PPC ads that work within your budget and bring new traffic to your small business. We're fully aware of the constraints many businesses have when it comes to marketing.
So we'll make the most of every marketing dollar you can spend on PPC ads. In no time at all, you'll see solid returns and grasp the full benefits of effective PPC marketing once your conversion rates go sky-high.
Interested in learning more?