Local SEO

Local SEO is ranked by major search engines like Google and Bing through a variety of factors, including:

• BLCs or business location citations. Also called NAP or Name, Address, Phone Number. The more business local citations you have, the better your brand awareness will be and the more likely it is that your target customers will find you when they search for local solutions. Furthermore, we’ll make sure that your business’s information is consistent across all corners of the web where it appears. Google ranks businesses more highly if their information is consistent and accurate than if it is scattered and incorrect
• Reviews. The happier customers you have and the more positive reviews you can garner on review sites like Google, Facebook, and Yelp, the more likely you are to see increased marketing results and better business. In fact, it’s no stretch to say that your business’s reputation may be the single biggest factor that affects whether you’ll get your target consumers to give your business a chance. More people than ever before rely on user reviews to determine whether they’ll approach a new business or service. If you need help improving your brand’s reputation or building a reputation from scratch, Hivelead can help
• Technical SEO aspects, such as having only a single H1 tag per webpage on your site, canonicalizing your www and non-www URL website addresses together, and ensuring all your pages redirect correctly. We'll also ensure that your website is optimized for multiple languages (if applicable), that your site's Google Search Console parameters are set properly, and more
• Excellent website design. Local businesses especially must have unique content on their pages, fast page load times, and easy paths to convert traffic into paying customers
• Links. Local SEO is heavily contingent on smart interlinking, both to increase your ranking with Google and other search engines and to ensure your customers can find your “contact” and other important pages easily
• Local specific pages. The more pages you have specific to local communities or to cities in which you operate, the easier a time you’ll have converting customers from those unique locations
• Content marketing. Hivelead can help your business make unique, engaging, and converting content that brings people to your website and your local business’s front door
• Adherence to Google’s SEO changes. Google changes aspects of its search engine algorithms from time to time. With Hivelead’s help, you’ll never be caught off guard by these changes in your site will consistently rank highly even if Google shifts its SEO requirements or preferences

By focusing on improving your business marketing in these sectors, Hivelead can supercharge your marketing efforts and improve your conversion rate, consult numbers, hits or website traffic, and more.

At our core, Hivelead is a marketing agency for all small businesses looking to boost their conversion rates and maximize the effectiveness of their marketing budget. We leverage several key strategies to improve local SEO for your small business, including:

• PPC or pay per click ad campaigns, including programmed or automated ads to bring in cheap yet targeted local traffic
• Landing and contact page optimization. The more enjoyable your landing pages are, the likelier your target customers are to click through your site and convert into paying customers
• SEO for all aspects of your online brand, including your website, ad copy, social media marketing, and more. With our help, your brand will be the most optimized brand for your niche and local market
• SMS marketing, sending automated messages to customers to get them to convert. This tactic is especially important for dental and medical offices that need to convert traffic into consults, then into paying customers
• Database reactivation. We’ll leverage text messaging to reach out to previous users or customers and retarget your user base without spending more marketing money on advertisements
• Email marketing. Email marketing is crucial for retargeting past users and bringing back customers that visited your store or website once and never came back. Email marketing is often taken for granted, but it's one of the most cost-effective marketing channels you have in your playbook. We'll ensure that your emails convert highly and can be automated to minimize the time and effort you have to spend on them
• And more